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 Wal-Mart

Wal-Mart merges marketing, merchandising

January 30, 2012

Wal-Mart, which last week shook up several of its C-suite positions, is undergoing further reorganization that will integrate the company's merchandising and marketing teams, Wal-Mart president and CEO Bill Simon said in a Jan. 27 statement.
 

Sam's Club CEO resigns, Wal-Mart promotes four within C-suite

January 20, 2012

Sam's Club president and CEO Brian Cornell will resign his position and be replaced by Rosalind Brewer, president of Wal-Mart U.S. East , effective Feb. 1, Sarah Spencer, Wal-Mart's director of national media relations, confirmed Jan. 20.
 

Neil Ashe joins Wal-mart as CEO of global e-commerce

January 17, 2012

Marketing executive Neil Ashe has joined Wal-mart Stores as president and CEO of the company's global e-commerce business. Ashe is replacing Eduardo Castro-Wright, who is retiring but who will assist in the transition, the retailer confirmed Jan. 17.
 

Customer loyalty strategies determine the department store champion

January 01, 2012

In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.
 

Wal-Mart's revenue up

November 15, 2011

Wal-Mart Stores, Inc. reported on Nov. 15 third-quarter revenue of $110.2 billion, an 8.1% increase compared with the prior year.
 

Wal-Mart adds social ad-targeting capabilities with OneRiot acquisition

September 14, 2011

Wal-Mart Stores has acquired social ad-targeting firm OneRiot, both companies said September 13.
 

Wal-Mart US e-commerce chief resigns

August 15, 2011

Steve Nave, SVP and GM of Walmart.com US, has resigned. The retailer will replace him with former SVP Joel Anderson, who has been promoted to president of Walmart.com US, according to an internal memo provided to Direct Marketing News.