Wal-Mart Reels Back Its POS Data

Share this article:
Wal-Mart will quit selling sales information by the end of this year because the retailer felt releasing the data was helping competitors.


The Bentonville, AR-based company has been selling point-of-sale information to six market research firms, including A.C. Nielsen Co., Information Resources Inc., Market Decisions and Sports Trend Info. The companies have been using the information to evaluate retail and product trends for their respective industries.


Wal-Mart contacted the companies in December to alert them that it was considering halting the sale of the data.


Five of its clients have been on month-to-month contracts that will be phased out by July. Sports Trend Info has a contract that lasts through the end of 2001 and will continue to receive the information until then.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.