Wal-Mart moves into China

Share this article:

Wal-Mart is planning on purchasing a 35 percent stake in the Bounteous Company, a Taiwan-owned group that operates more than 100 retail outlets in China.


This news is interesting as the retail giant lately has seen problems here in the US with low holiday sales. Perhaps they see more potential in emerging markets. More and more marketers are noticing the growing consumer audience in places like China, India and Brazil.


Not onlyis there a growing market place for consumers in China, but as many of the products that Wal-Mart sells are made in China, it seems appropriate that the chain would tap into that market and save money on the logistics of shipping those products all the way to the US.

-Dianna Dilworth


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...