Wal-Mart merges marketing, merchandising

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Wal-Mart Stores, which last week shook up several of its C-suite positions, is undergoing further reorganization that will integrate the company's merchandising and marketing teams, Wal-Mart president and CEO Bill Simon said in a Jan. 27 statement.

The Walmart U.S. marketing and merchandising teams will be aligned under the leadership of chief merchandising officer Duncan Mac Naughton, to whom CMO Stephen Quinn will now report, Simon said. Previously, Quinn reported directly to Bill Simon, the president and CEO of Wal-Mart Stores, according to Reuters.

“The last five years have seen unprecedented changes in media consumption, technology deployment in and out of stores, heightened quality of customer data and the emergence of new merchandise business models,” he said. “These challenges create opportunities for us to serve customers differently and require a new level of coordination between marketing and merchandising.”

The announcement first came in a memo sent to U.S. employees that was obtained by Reuters.

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