Wal-Mart launches 3,500 Facebook pages to distribute local offers

Share this article:
Wal-mart
Wal-mart

Wal-Mart Stores launched approximately 3,500 store-specific Facebook pages that enable consumers to receive offers and updates from local Wal-Mart retail locations.

The “My Local Walmart” Facebook application enables the Bentonville, Ark.-based merchant to send its roughly 9 million Facebook fans new product alerts, rollback alerts and invitations to in-store events, according to a company statement.

To access My Local Walmart, Facebook consumers must visit Wal-Mart's Facebook page, where they will be prompted to input their ZIP codes and “like” their local retail locations. Consumers will receive alerts from selected stores twice weekly.

“We feel local is the most important thing we can be building toward for social,” said Wanda Young, senior director of digital marketing at Wal-Mart. She added the company will look to integrate this program on all other social media outlets including Twitter. However, no concrete plans are in the works, she said.

Wal-Mart hired a third-party developer to build out the platform several months ago, said Young. She would not reveal the name of the company.

The retailer has made recent digital investments, including the purchase of social and mobile commerce technology service provider Kosmix.

Wal-Mart's e-commerce chief resigned in August after the company reported the past two years that sales at discount stores open at least a year had fallen. U.S. same-store sales, or sales at locations open at least a year, fell by 1.1% during the first quarter of fiscal 2012. The company does not disclose the percentage of sales from the Internet.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.