Direct Line Blog

Wal-Mart example reflects potential conflicts of interest in online classifieds

Share this article:
Despite the fact that they’ve been around for what seems like forever in the world of Internet marketing, online classifieds are having a moment, as DMNews reports in this week’s news analysis.

However, the quick syndication of content enabled by Web 2.0 that’s driving many of the new deals in this space has the potential to also produce some conflicts of interest. This could become more apparent as the number of deals proliferate, lessening the control some publishers have over where their ads wind up.

For example, last week the Arkansas Democrat-Gazette reported that Wal-Mart Stores has removed links between the paper and the retailer’s classified advertising listings on its Web site. The newspaper’s management decided the unique content of the paper's classified advertisements would be compromised by allowing Wal-Mart to use it.

Wal-Mart’s classifieds listings is powered by Oodle.com, which the article says uses a standard programming protocol to seek permission rights for searches and indexing of classified advertisements.

-Chantal Todé

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.