Wahlstrom, Interpublic Group MediaBrands' specialty marketing unit, named Kathleen DeCaire-Aden CEO on April 14.
Reporting to Geomentum CEO Dave Walker, DeCaire-Aden is mandated with growing the agency and integrating its services with the larger Geomentum offering. She will oversee 150 employees at the agency.
She previously served as CEO of SMG Directory Marketing, a Publicis Groupe agency.
Tide, Nordstrom, and Gap are three brands that market to the modern family
Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.
Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications.
