Wahlstrom names DeCaire-Aden CEO

Share this article:

Wahlstrom, Interpublic Group MediaBrands' specialty marketing unit, named Kathleen DeCaire-Aden CEO on April 14.

Reporting to Geomentum CEO Dave Walker, DeCaire-Aden is mandated with growing the agency and integrating its services with the larger Geomentum offering. She will oversee 150 employees at the agency.

She previously served as CEO of SMG Directory Marketing, a Publicis Groupe agency.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.