W3 Data Buys 411.com

Share this article:
W3 Data, the parent company of WhitePages.com, said last week that it bought online directory 411.com from 911 Inc.


411.com joins Seattle-based W3 Data's WhitePages.com Network, which includes whitepages.com, whitepages.ca and phonenumber.com. The network also runs Find Person, an individual locator used by 1,300 partner sites.


According to Nielsen//NetRatings, the WhitePages.com Network drew 5.9 million unique visitors in June, ranking it as the No. 5 online directory destination.


Terms of the deal for 411.com were not disclosed.


Online directory services have looked to cash in on the growth of the paid search market. According to Kelsey Group, local paid search advertising could be worth $2.5 billion in 2008.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.