VW to Form BTB Marketplace Rivaling Detroit's Big Three

Share this article:
Volkswagen AG, Frankfurt, Germany, said yesterday it would not join Detroit's Big Three in forming an online auto industry marketplace. Instead, Europe's No. 1 carmaker will form its own marketplace creating a rival to Ford, General Motors and DaimlerChrysler.


The company said it has formed a technology partnership with IBM, i2 Technologies and Ariba to set up the rival marketplace but did not say if any other automakers had expressed interest in joining.


France's Renault and its Japanese partner Nissan have said they would join the Big Three marketplace, which was announced in February. Toyota is also reported to be close to joining.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.