VT/NH DM Group Spotlights Branding at Annual Conference

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Using direct and interactive marketing to differentiate your brand will take center stage at next week's VT/NH Direct Marketing Group's annual conference. Three keynote speakers will discuss the branding experience during the May 4-6 conference at Killington (VT) Grand Resort & Conference Center.

On May 5, Allen Abbott, executive vice president and chief operating officer of Paul Fredrick MenStyle, will discuss ways to help employees understand the brand knowledge. Tom Moser of Thos. Moser Cabinetmakers will explain in the afternoon keynote how he expanded his namesake brand. Whit Mitchell of Working In-Sync International will give tips on building a brand from the bottom up during the May 6 keynote.

Workshops run 1 to 4 p.m. May 4 while the main conference goes from 9 a.m. to 4 p.m. May 5 and 7:30 a.m. to 1 p.m. May 6. For more information, e-mail vtnhdmg@vtnhdmg.org or call 888/886-4364.

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