For the admen behind Chile's 1988 "No" campaign, ROI was casting out notorious dictator General Augusto Pinochet in a vote on the legitimacy of his bloody regime.
Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly through social media.
The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.