Voters

Yes, Marketers Should Play Politics

Yes, Marketers Should Play Politics

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How to craft campaigns that encourage shoppers to vote for a brand with their dollars.

Best Political Marketing Campaign Ever? The Ads That Ousted Pinochet

Best Political Marketing Campaign Ever? The Ads That Ousted Pinochet

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For the admen behind Chile's 1988 "No" campaign, ROI was casting out notorious dictator General Augusto Pinochet in a vote on the legitimacy of his bloody regime.

Politicians can run, but they can't hide

Politicians can run, but they can't hide

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Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly through social media.

Political marketers gear up for the 2012 season with interactive direct mail tools

Political marketers gear up for the 2012 season with interactive direct mail tools

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The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.

Political marketers weigh digital, direct mail

Political marketers weigh digital, direct mail

Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.

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