For the admen behind Chile's 1988 "No" campaign, ROI was casting out notorious dictator General Augusto Pinochet in a vote on the legitimacy of his bloody regime.
Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly through social media.
The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.