Vons/Pavilions to Help California Schools

Share this article:
Vons/Pavilions, Arcadia, CA, and its parent company Safeway, this week announced that it would contribute at least $15 million a year to education in California and Nevada via a new online fundraising program called eScrip. The program will allow public schools and education-based community organizations to raise money by shopping at their local Vons/Pavilions stores.


Schools and organizations that register with eScrip will receive up to 4 percent of each purchase made by participants. Other corporations include American Airlines, Budget Rent-A-Car, Choice Hotels, Eddie Bauer, Fresh Choice, Payless Shoe Source, Spiegel, telegroup, Timberland and The Sharper Image. These corporations will provide a percentage of each purchase to the participating eScrip organization.


Registration for schools and organizations is free, while supporters must agree to pay a $10 registration fee. Monthly reports are provided to the schools, quarterly reports to parents.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.