Volvo Spikes TV For AOL Ads
Citing high costs resulting from the presidential election and the Screen Actors Guild strike, the Ford subsidiary struck a deal with AOL for the sign-in interstitial and to plaster banner ads within the ISP starting Oct. 9. The company said it would advertise on television again beginning in January.
The banner ads will link to a Volvo Web site where AOL subscribers can save up to $2,100 on the $26,500 car, which arrives at dealers Nov. 1. The site also will host a giveaway of 10 of the vehicles and a trip to Sweden.