Volvo Spikes TV For AOL Ads

Share this article:
Volvo, historically a strong television advertiser, said this week that it will premiere its new S60 sedan on America Online instead of network television.


Citing high costs resulting from the presidential election and the Screen Actors Guild strike, the Ford subsidiary struck a deal with AOL for the sign-in interstitial and to plaster banner ads within the ISP starting Oct. 9. The company said it would advertise on television again beginning in January.


The banner ads will link to a Volvo Web site where AOL subscribers can save up to $2,100 on the $26,500 car, which arrives at dealers Nov. 1. The site also will host a giveaway of 10 of the vehicles and a trip to Sweden.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.