Volvo Spikes TV For AOL Ads

Share this article:
Volvo, historically a strong television advertiser, said this week that it will premiere its new S60 sedan on America Online instead of network television.


Citing high costs resulting from the presidential election and the Screen Actors Guild strike, the Ford subsidiary struck a deal with AOL for the sign-in interstitial and to plaster banner ads within the ISP starting Oct. 9. The company said it would advertise on television again beginning in January.


The banner ads will link to a Volvo Web site where AOL subscribers can save up to $2,100 on the $26,500 car, which arrives at dealers Nov. 1. The site also will host a giveaway of 10 of the vehicles and a trip to Sweden.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.