Volvo Picks MSN for Online Promotion of New SUV

Share this article:
Volvo Cars of North America yesterday selected the MSN network for the next phase of its digital marketing initiative, which will coincide with the launch of Volvo's first sport utility vehicle next year.

The 15-month-long marketing push is a multilevel effort designed to increase brand recognition and product affinity. It will include special offers developed exclusively for users of MSN, including promotions and Volvo's first Virtual Showroom, which will be hosted by MSN Carpoint, where consumers can experience the entire Volvo model line as well as an online content and tool area called the Volvo Digital Garage.

The Volvo Digital Garage will serve as the centerpiece of the campaign and feature automotive and lifestyle content, services and information. Consumers will be able to register for future communications, download a Volvo co-branded MSN Explorer Internet browser, receive three free months of MSN Internet access, and receive MSNBC news and local weather alerts on personal digital assistants and other wireless devices.

The initiative will receive prominent placement throughout MSN, including a high-profile presence on, MSN Carpoint and MSN TV service. Volvo also said it will sponsor quarterly promotions in which MSN and Volvo are giving away a new Volvo S60 sports sedan.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches