Voice Of The Customer
Your customers are talking. Are you tuning into what they have to say?
The insurance company gets into fan engagement beast mode.
Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.
The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.
3 ways preference management can help marketers act on customer input.
The financial services firm learns that listening to the voice of the customer is just common cents.
Month 12: Be wherever customers are when they begin their buying journey.
Mature, high-performing VoC programs comprise four main elements.
How the fashion retailer meets consumers' multichannel needs and how you can, too.
Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
NASCAR shares its winning voice-of-the-customer strategies.
The first, not the last, day of October is the witching hour for health insurance providers, who must metamorphose into consumer marketers to serve the first healthcare exchange customers.
Here are three brands using VoC techniques to build and maintain customer engagement.
The paint manufacturer aims to brighten up Main Street by applying a fresh coat of VOC
Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.
Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.
Marketing has an undeniable influence on customer loyalty.
The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.
New research findings reveal what customers expect from a high-value customer experience.
Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.
Ineffective measurements and VoC tactics can lead local marketers astray.
The voice of the customer calls marketers to action at Barclaycard, Cross Country Home Services, and JetBlue.
Companies should "listen" to customers—but action is what really matters.
Building an understanding of customers over time helps marketers deliver a compelling customer experience
Quick access to insightful data is a theme among new releases; FTC and MMA take action.
Using customer feedback to inform marketing decisions is a must in today's environment of outspoken consumers and social influence.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...