June 2013 Issue

Battle of the Brands

Can the Man of Steel Beat an Iron-Strong Franchise?

Diary of a CMO

Marketing Needs Internal Engagement, Too

Subscribe
Archive

Subscribe

Archive	Log in \| Register

Can the Man of Steel Beat an Iron-Strong Franchise?

3 Effective Ways to Make E-Commerce More Engaging

Lauren Bell

August 09, 2007

Miscellaneous

Vogue to unveil ShopVogue.tv

Vogue Magazine will launch a broadband Internet channel August 21 called ShopVogue.tv.

The CondΘ Nast fashion glossy will run the channel as a companion to its 3-year-old Web site ShopVogue.com. As on that site, users will be able to buy products featured on the site directly online.

The new site will also feature original programming, including "60 Seconds to Chic," and previously syndicated"Trend Watch."

Three weeks away from its online debut, ShopVogue.tv has already contributed to advertising sales for the print version of Vogue. The magazine's September issue features a record 727 ad pages, up from 626 last year. Vogue publishing director Tom Florio attributed 100 of the total pages in the issue directly to the introduction of the new site.

From the August 2007 Issue of Direct Marketing News »

Next Article in Media/Circulation

Hearst acquires Kaboodle.com

Follow us on Twitter @dmnews

Latest Jobs:

More in Media/Circulation

It's time for small businesses to make mobile ...

Small business that use mobile for event marketing can gain benefits similar to those that larger competitors see, a survey says.

IC Places hires ApFormance to optimize website

IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.