Vogt in at Datran

Patrick Vogt has been named chairman and CEO of Datran Media, a digital marketing technology company based in New York. Vogt joined the company from Enliven Marketing Technologies Corp., where he had been CEO since 2005. At Datran, he succeeds Alan Laifer, who co-founded the company in 2001. Laifer will continue to serve on Datran's board of directors.