Vodafone's Innovation Fold

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Innovation Fold

Agency: AIM Proximity

Client: Vodafone

These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could “fold” into their Vodaphone device, including maps, music, television and the Web. The ads, along with a mobile marketing component, drove consumers to a microsite that further explained all the cool bells and whistles that Vodaphone mobile devices have to offer. The campaign convinced almost 35% of customers at Vodaphone's competitor, Telecom, to switch providers.