Vodafone Sweden Reduces Customer Churn On Siebel Communications 7

Share this article:
CRM software provider Siebel Systems Inc., San Mateo, CA, said yesterday that Vodafone Sweden is using Siebel Communications 7 to reduce customer churn and manage service orders and its retail partners.


Vodafone Sweden is moving from a customer-acquisition to a customer-retention business model for its 1.2 million customers. By uniting customer information across channels -- including the Internet, telephone and retail stores -- Siebel Communications 7 will let Vodafone Sweden analyze this information in real time. The company will be able to identify high-value customers and customers susceptible to churn.


Vodafone Sweden also will use the real-time information to segment its customer base and upsell and cross-sell services to high-value customers. In addition, the company will offer retention programs to high-value customers and to customers with a propensity for churn.


And Vodafone Sweden will use Siebel Communications 7 to automate the retail channel as the more than 600 Vodafone Sweden-owned and independent retailers across the country will browse product, service and price information; configure mobile communications solutions; generate quotes; and facilitate online orders.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.