VNU Starts Wal-Mart News Site

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VNU Business Media said yesterday that it launched a Web site dedicated to covering the nation's largest retailer.


Smart Supplier to Wal-Mart, vnusmartsupplier.com, contains an archive of Wal-Mart-related news and analysis from various VNU Business Media publications and Web sites, including Progressive Grocer and Convenience Store News.


Original reporting by Smart Supplier's editors on topics related to marketing, merchandising, logistics, technology and supply chain strategies also is featured. In addition, Smart Supplier offers exclusive consumer research and product sales data from research firms such as ACNielsen.


Smart Supplier currently sends a biweekly free "eheadlines" e-mail newsletter to 20,000 executives in the consumer product goods industry and others interested in developments at Wal-Mart. Full access to Smart Supplier is available for $19.95 monthly.


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