VML, Wunderman Bolster Ties

Share this article:
VML, a Kansas City, MO, ad agency owned by WPP Group PLC, will partner with another shop in the holding company's portfolio to offer interactive marketing services, especially technological.


The strategic relationship with Wunderman comes three years after WPP bought VML. Both agencies initially will collaborate on North American assignments.


"They have strong technical capabilities in building platforms, and Wunderman adds online marketing capabilities in terms of data segmentation and messaging," said Steve Zammarchi, president/CEO of Wunderman Chicago.


Teams from both agencies already are working together on Burger King Corp. and Colgate-Palmolive Co.


VML handles the site at burgerking.com and integrated online franchisee communications. Wunderman Chicago creates promotions, children's club programs and merchandising for the fast-food chain.


Similarly, VML is charged with interactive strategy, Web channel content, infrastructure development and online marketing production for Colgate-Palmolive. Wunderman handles data analytics and online customer relationship management.


VML, founded in 1992, has more than 200 employees. Clients include H&R Block, Simon Properties Group, Bayer, BP/Castrol, Yellow Transportation, AMC Theatres and Sprint Corp. Wunderman is a division of WPP's Young & Rubicam Brands, with clients AT&T Wireless, Citibank and Ford Motor Co.'s Lincoln Mercury brands.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.