vMerchant Personalizes Online Product Pitches

Share this article:
Software maker brightinfo.com next week will introduce vMerchant Enterprise 2.0, an application that allows e-commerce companies to personalize product, content and services on their Web sites.


"vMerchant Enterprise lets online marketers create, maintain and manage e-merchandising and e-retailing at a lower cost because they'll not need costly programming or IT support," said Cheryl Traverse, president/CEO of brightinfo.com, Redwood, CA. "As for the consumers, they'll get a more personalized visit to a retailer's Web site and will be provided with the content and products they want."


The product does this by creating areas - called shelves - on the site where the marketer inserts information on cross-sells, upsells, new product launches or other merchandising tasks.


Marketing and product managers can update product offers and make other changes to the shelves without the need for involvement by a Web designer or the IT department.


Timed to launch for use by companies during the holiday sales season, vMerchant Enterprise allows "e-retailers to upgrade their merchandising programs, resulting in increased acquisition rates and overall value to the customer," Traverse said. The program's merchandising functions integrate with the marketer's back-end order-processing and fulfillment, she added.


Targeting medium to large online companies, vMerchant Enterprise costs $100,000 for a five-user license.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.