Vitamin World Uses Blue Wristband for Prostate Cancer Awareness

Share this article:

September is Prostate Cancer Awareness Month, and Nutritional supplements retailer Vitamin World is selling blue "Fight Prostate Cancer" wristbands this month in its stores across the country.

The wristbands sell for $3 each. All of the after-tax profits from the sale of the wristbands will be given directly to the National Prostate Cancer Coalition.

Prostate cancer is the second deadliest cancer among American men. The coalition would like to have people identify blue as the color of the prostate cancer cause similar to the way they do with pink for breast cancer.

Vitamin World has 470 stores nationwide and more information can be found at its site. 

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.