VitalSmarts focuses on CRM and client acquisition
Team size: 15
What's new: Making products more flexible for new and existing clients
Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings. It delivers its content to 150,000 subscribers through an opt-in email newsletter as well. For its efforts, the brand's 15- person marketing department was honored at the American Business Awards in 2010.
Mary McChesney leads the department as VP of marketing. Reporting directly to her are the director of demand marketing, the quality assurance and project manager, the senior product manager, the channel marketing manager and the corporate communications manager.
The department focuses on improving and refining training products for existing customers, while growing the company's client roster. VitalSmarts' marketing team is constantly reviewing and refining its messages to clients to stand out in the professional training landscape.