VitalSmarts focuses on 
CRM and client acquisition

Share this article:

 

Company: VitalSmarts


Team size: 
15


What's new: Making products more flexible 
for new and 
existing clients


Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings. It delivers its content to 150,000 subscribers through an opt-in email newsletter as well. For its efforts, the brand's 15-
person marketing department was honored at the American Business Awards in 2010. 


Mary McChesney leads the department as VP of marketing. Reporting directly to her are the director of demand marketing, the quality assurance and project manager, 
the senior product manager, the channel marketing manager and the corporate communications manager. 


The department focuses on improving and refining training products for existing customers, while growing the company's client roster. VitalSmarts' marketing team is constantly reviewing and refining its messages to clients to stand out in the professional training landscape.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.