VitalSmarts focuses on 
CRM and client acquisition

Share this article:

 

Company: VitalSmarts


Team size: 
15


What's new: Making products more flexible 
for new and 
existing clients


Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings. It delivers its content to 150,000 subscribers through an opt-in email newsletter as well. For its efforts, the brand's 15-
person marketing department was honored at the American Business Awards in 2010. 


Mary McChesney leads the department as VP of marketing. Reporting directly to her are the director of demand marketing, the quality assurance and project manager, 
the senior product manager, the channel marketing manager and the corporate communications manager. 


The department focuses on improving and refining training products for existing customers, while growing the company's client roster. VitalSmarts' marketing team is constantly reviewing and refining its messages to clients to stand out in the professional training landscape.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.