Visual Sciences, [x+1] team up to unify analytics, optimization

Share this article:

Web analytics firm Visual Sciences and Web technology services firm [x+1] have announced they have expanded their relationship to provide a unified analytics and optimization service.

The companies will integrate Visual Sciences' Technology Platform 5 with [x+1]'s Progressive Optimization Engine, a continuous audience-based, predictive marketing platform they claim improves the scale and efficiency of the online-marketing process. They say the integration of Platform 5 and the POE will provide new capabilities, strengthening targeting abilities and enabling the conversion specialist to optimize content at the individual visitor level.

Toby Gabriner, CEO of New York-based [x+1], said the partnership would allow both companies to leverage each other's products to provide a unified solution to the market. He said the partnership would allow them to offer customers a better understanding of Web site visitor behavior, analysis and reporting capabilities.

He said the partnership provides both companies with a competitive advantage by being able to offer Visual Sciences' visualization and real-time analytics engine to their predictive marketing platform.

Visual Sciences' Platform 5 is a real-time analytics platform that harnesses data in large enterprises. [x+1] claims its POE leverages mathematical models to make optimal segmentation and targeting decisions for online marketers. The company says the POE's value-add is derived from its ability to make decisions from complex, interacting data.

San Diego-based Visual Sciences was formerly named WebSideStory Inc.

Jim MacIntyre, CEO of Visual Sciences, said with the integration of Platform 5 and POE, the companies would be able to leverage [x+1]'s technology and provide clients with access to a service to help them optimize their advertising expenditures and performance of their Web site overall. He said [x+1]'s customers would gain invaluable, innovative reporting and real-time analytics capabilities to track online visitor behavior and the performance of ad campaigns across networks.

He said the partnership with [x+1] demonstrates how their technology platform can enable their partners to enhance their product offerings and gain competitive advantage.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.