Visiting International Faculty Picks Republik

Share this article:
Visiting International Faculty, a Chapel Hill, NC, nonprofit that brings foreign teachers to U.S. schools for grades K-12, has named The Republik as its first agency of record.


The Chapel Hill, NC, agency will handle tasks previously run inhouse by Visiting International Faculty in various countries. The estimated budget for global branding and recruitment advertising is $1 million. There was no review.


Tactics under consideration include direct mail, online marketing and print ads in educational trade magazines and newspapers. Ad conglomerate Interpublic Group of Companies Inc., New York, will assign a house brand to handle Visiting International Faculty's media buying.


Six-month-old Republik adds the nonprofit to a roster of clients that includes Philadelphia law firm Pepper Hamilton, New York firm Palazzetti Furniture, Charlotte, NC-based U.S. Land Investments and Zoom Culture of Chapel Hill, NC.


Visiting International Faculty places 1,700 teachers a year from 45 countries. This staff is recruited via four international offices. The nonprofit is financed by the individual school districts receiving the teachers.


Republik is now charged with marketing at recruiting English-speaking teachers in special education, math, science and general elementary. Future ads will target domestic public school superintendents.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.