Visant launches new division

Visant Corp., a provider of direct marketing and publishing services, has launched Visant Marketing Services (VMS).

VMS will combine consulting services, technology and data collection capabilities, according to the company. It is designed to engage consumers to provide data to merchants in an effort to create a foundation for interactive, long-term relationships.

“Visant Marketing Services was formed to assist our clients in addressing their most difficult business challenges: acquiring, converting, developing and retaining customers,” said Marc Reisch, CEO of Visant Corp., in a statement.