Visa teamed up with the National Football League (NFL) and digital agency AKQA to create a Facebook app intended to help promote its brand during the Super Bowl.
Visa has acquired mobile financial services platform provider Fundamo for $110 million in cash, both companies said June 9. Visa also said it has signed a commercial agreement with mobile financial technology provider Monitise.
Visa said it will launch an electronic payments platform this fall designed to simplify and secure online, mobile and social networking transactions. The product will also allow consumers to shop across channels without abandoning an electronic shopping cart.
Credit card company Visa has opened its global processing network for marketers to send consumers offers based on their purchasing history. The company tested the initiative last November in a pilot program with clothing retailer Gap and said April 21 that it is expanding the service to companies nationwide.
Digital communications platform Skype launched display advertising for Windows users in the US, UK and Germany on March 7. Groupon, Visa, Nokia and Universal Pictures are among the brands that have signed up at launch to sponsor Skype's homepage for a day.
The results of the Small Merchant Data Security Survey, sponsored by First Data and the National Retail Federation, might leave consumers feeling a bit naked in the wind.
Visa released an iPhone app December 14 that directs users to nearby discounts and deals by making use of the phone's GPS technology.
Visa launched a web application known as "Rightcliq" August 2 to make the online shopping experience easier for consumers.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.