Visa USA, Gap Inc. Direct Shopping for Interactive Agencies

Share this article:
Visa USA and Gap Inc. Direct are looking for interactive agencies.


Visa has thrown its interactive account into review. BBDO's @tmosphere interactive arm and the bankrupt marchFirst currently handle the account.


The payment franchise aims to consolidate digital media planning and buying, online content development and creative with a single agency. BBDO, which has handled Visa's traditional advertising for 16 years, will participate in the review.


Gap Inc. Direct has asked agencies to submit proposals. Duties will include online marketing and media responsibilities. The apparel retailer's direct division recently named Organic to handle online media.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.