Visa, Facebook team up for b-to-b network

Share this article:

Visa Inc. has launched a b-to-b network on Facebook to help connect small businesses.

“Working with Facebook, Visa is breaking new ground by harnessing social networking to connect business owners,” said Antonio Lucio, CMO at Visa Inc., in a statement. “We are putting the power of the network in the users' hands, and it will be fascinating to see how the community evolves.”

 

The Visa Business Network is designed to help small business owners network with other business owners for new business, best practices, advice or support, and to reach the more than 80 million active users worldwide and more than 80,000 small businesses on Facebook.

 

To help it accomplish these goals, the Visa Business Network provides small business owners with tool kits from content providers such as Google to help increase business efficiency. These include Google Docs, Google Calendar and Google Sites.

 

Additional partnerships provide small business owners with access to business experts, commentary and news feeds. The list of partners includes The Wall Street Journal, Entrepreneur, All Business, Forbes.com, Fast Company and Microsoft.

 

Visa will provide the first 20,000 US-based businesses that join the Visa Business Network with a $100 Facebook Ads credit. Facebook Ads allow businesses to deliver relevant advertising for users based on their interests and targeting categories such as location, age and gender.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.