Virtual Reality

VR World Represents What's Possible With Technology -- and in Marketing

VR World Represents What's Possible With Technology -- and in Marketing

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In marketing, VR has the power to take a customer to a different world and place

Here's How Big Brands Are Capitalizing On the Virtual Reality Trend

Here's How Big Brands Are Capitalizing On the Virtual Reality Trend

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Whether we are ready for it or not, virtual reality is causing marketers to turn their heads and take notice of its ever-growing presence.

Mainstreaming Mixed Reality

Mainstreaming Mixed Reality

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Microsoft, Apple, and Google are bringing mixed reality within reach of consumers, and marketers

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

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Google's VR push goes beyond the YouTube initiative we reported last week

U.S. Navy Shows Potential of Immersive VR

U.S. Navy Shows Potential of Immersive VR

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Marketers and brands should take notice of the multi-stage, customized, immersive experience

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

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At Isobar, everyone is welcome to think innovatively

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

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Does Apple's pivot to AR make it the next big thing?

3 Untapped VR Possibilities for Brands

3 Untapped VR Possibilities for Brands

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A short list of potential VR campaigns for brands

VR, AR Do Not Apply to More Than Half of Marketers

VR, AR Do Not Apply to More Than Half of Marketers

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The future of VR, AR is still a little ways off

DMN Future Week: Keep Watching the Skies

DMN Future Week: Keep Watching the Skies

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This week at DMN we're straining to look beyond the event horizon

Why AR Beats VR in the World of Alternate Realities

Why AR Beats VR in the World of Alternate Realities

Most people are hyping the wrong thing

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

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The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.

5 Ways Marketers Can Use Live 360 Degree Video

5 Ways Marketers Can Use Live 360 Degree Video

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Here are some potential uses of the tech for marketers who want to create immersive video experiences.

The Five Tech Advancements Powering Retail into the Future

The Five Tech Advancements Powering Retail into the Future

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How technology is changing the way people shop, and the way retailers market.

Snap Content Provides Glimpse into VR Future

Snap Content Provides Glimpse into VR Future

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Are Snap's Spectacles the precursor to VR?

Putting the Pedal to the Metal With Virtual Reality

Putting the Pedal to the Metal With Virtual Reality

Why Vroom built a VR automotive showroom to bridge the gap between brick-and-mortar and e-commerce.

DMNotes: Chatbots, Olympics, and 'Suicide Squad'

DMNotes: Chatbots, Olympics, and 'Suicide Squad'

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DMN Editors sound off on the items of the week that caught their respective eyes.

360 Video Meets Display Advertising

360 Video Meets Display Advertising

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A way to get more eyeballs to innovative brand video

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

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Arun Pattabhiraman of InMobi talks about mobile VR opportunities, retaining lifetime value customers, and the continuing challenges of attribution

Pokemon Go Just Revived AR

Pokemon Go Just Revived AR

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The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The Digital Culture and Marketing Buzzwords We'll Use in 2017

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The fun ways we'll describe our new future of VR, AR, chatbots, AI, and use of social media

A Marketing Innovator Readies Real Estate for Its Close-Up

A Marketing Innovator Readies Real Estate for Its Close-Up

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CMO Matthew Leone discusses Terra Holdings approach to video

The Promise of VR for Affected Communities

The Promise of VR for Affected Communities

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Some corporate and nonprofit campaigns are showing what is possible through VR

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