Virtual Marketing

Commuters play virtual fetch

Commuters play virtual fetch

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With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station.

3D interactive FT wall is kind of a yawner

3D interactive FT wall is kind of a yawner

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Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so.

Audubon releases virtual flock to engage birders online

Audubon releases virtual flock to engage birders online

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"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.

Virtual goods market could reach $2B this year: report

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Virtual goods are becoming big business for the companies making them, as well as the marketers willing to attach themselves to social games, according to a report in 'The New York Times.'

Wise gets smart with digital for new Cheez Doodles push

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Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.