Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.
Harnessing artificial intelligence to create targeted and relevant marketing strategies.
With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station.
Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so.
"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.
Virtual goods are becoming big business for the companies making them, as well as the marketers willing to attach themselves to social games, according to a report in 'The New York Times.'
Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...