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Email Advantage: Make Data and Targeting Work for You

Email Advantage: Make Data and Targeting Work for You

On June 14, hear the tactics and success stories of direct and digital marketers who have mastered today's email marketing techniques.

3D interactive FT wall is kind of a yawner

3D interactive FT wall is kind of a yawner By

Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so.

IBM's virtual event drives lead generation in a period of diminutive travel budgets

IBM's virtual event drives lead generation in a period of diminutive travel budgets

Imagine circulating in a virtual environment online with business executives from around the world. Your virtual briefcase is filled with presentations, documents and business cards and you're mingling with exhibitor booth representatives in a virtual showroom.

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R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.