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Keep your funnel full of the right prospects:
those most likely to convert

What's it all about?


It may cost less to retain existing customers than acquire new ones, but the cost of too few new customers can be high: stalled growth or, worse, shuttering your doors.

For this reason, lead generation is ever top-of-mind for B2B and B2C marketers alike. And as customer interaction channels proliferate and evolve, so too do lead gen strategies. Join Direct Marketing News for a one-day virtual conference to learn the latest on how to capture the attention of hot prospects, get them into your sales funnel, and then nurture and convert them. A selection of instructional sessions and moderated discussions will examine such topics as:


·Leads strategies online and off

·Determining the optimal lead sources, including lists, referrals, and outsource lead-gen firms

·Lead nurturing, including content marketing

·What's a hot lead? Getting sales and marketing to agree

·Working with channel partners, VARs, etc.

·End-to-end lead management

Sign up today to get the insight you need to ensure your funnel is full of the leads most likely to convert.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

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