View On Demand
Cost: FREE

(The live event took place on Thurs., March 14)

Register to view on demand



Keep your funnel full of the right prospects:
those most likely to convert

What's it all about?


It may cost less to retain existing customers than acquire new ones, but the cost of too few new customers can be high: stalled growth or, worse, shuttering your doors.

For this reason, lead generation is ever top-of-mind for B2B and B2C marketers alike. And as customer interaction channels proliferate and evolve, so too do lead gen strategies. Join Direct Marketing News for a one-day virtual conference to learn the latest on how to capture the attention of hot prospects, get them into your sales funnel, and then nurture and convert them. A selection of instructional sessions and moderated discussions will examine such topics as:


·Leads strategies online and off

·Determining the optimal lead sources, including lists, referrals, and outsource lead-gen firms

·Lead nurturing, including content marketing

·What's a hot lead? Getting sales and marketing to agree

·Working with channel partners, VARs, etc.

·End-to-end lead management

Sign up today to get the insight you need to ensure your funnel is full of the leads most likely to convert.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.