View On Demand
(The live event took place on Thurs., March 14)
What's it all about?
It may cost less to retain existing customers than acquire new ones, but the cost of too few new customers can be high: stalled growth or, worse, shuttering your doors.
For this reason, lead generation is ever top-of-mind for B2B and B2C marketers alike. And as customer interaction channels proliferate and evolve, so too do lead gen strategies. Join Direct Marketing News for a one-day virtual conference to learn the latest on how to capture the attention of hot prospects, get them into your sales funnel, and then nurture and convert them. A selection of instructional sessions and moderated discussions will examine such topics as:
·Leads strategies online and off
·Determining the optimal lead sources, including lists, referrals, and outsource lead-gen firms
·Lead nurturing, including content marketing
·What's a hot lead? Getting sales and marketing to agree
·Working with channel partners, VARs, etc.
·End-to-end lead management
Sign up today to get the insight you need to ensure your funnel is full of the leads most likely to convert.