It may cost less to retain existing customers than acquire new ones, but the cost of too few new customers can be high: stalled growth or, worse, shuttering your doors.
For this reason, lead generation is ever top-of-mind for B2B and B2C marketers alike. And as customer interaction channels proliferate and evolve, so too do lead gen strategies. Join Direct Marketing News for a one-day virtual conference to learn the latest on how to capture the attention of hot prospects, get them into your sales funnel, and then nurture and convert them. A selection of instructional sessions and moderated discussions will examine such topics as:
·Leads strategies online and off
·Determining the optimal lead sources, including lists, referrals, and outsource lead-gen firms
·Lead nurturing, including content marketing
·What's a hot lead? Getting sales and marketing to agree
·Working with channel partners, VARs, etc.
·End-to-end lead management
Sign up today to get the insight you need to ensure your funnel is full of the leads most likely to convert.