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Keep your funnel full of the right prospects:
those most likely to convert

What's it all about?

It may cost less to retain existing customers than acquire new ones, but the cost of too few new customers can be high: stalled growth or, worse, shuttering your doors.

For this reason, lead generation is ever top-of-mind for B2B and B2C marketers alike. And as customer interaction channels proliferate and evolve, so too do lead gen strategies. Join Direct Marketing News for a one-day virtual conference to learn the latest on how to capture the attention of hot prospects, get them into your sales funnel, and then nurture and convert them. A selection of instructional sessions and moderated discussions will examine such topics as:

·Leads strategies online and off

·Determining the optimal lead sources, including lists, referrals, and outsource lead-gen firms

·Lead nurturing, including content marketing

·What's a hot lead? Getting sales and marketing to agree

·Working with channel partners, VARs, etc.

·End-to-end lead management

Sign up today to get the insight you need to ensure your funnel is full of the leads most likely to convert.

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

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Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

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Relive the 2017 Marketing Hall of Femme

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