Wednesday, September 10, 2014
10:30 a.m. - 3:30 p.m. ET
7:30 a.m. - 12:30 p.m. PT
Be where your customers are, ready to engage them across channels at every moment of truth.
Customers don't think in terms of channels; they research and shop where it suits them best at any given moment. Marketers need to be everywhere their customers are—or risking losing them to more nimble competitors. Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform mundane marketing into omnichannel marketing that will allow you to reach and engage the right consumers across digital and traditional channels with relevant, targeted, and contextual communications. Session speakers will examine such topics as:
- Delivering consistent messaging, offers, and experiences
- Engaging and converting customers across channels
- Harnessing mobile and social marketing and commerce
- Optimizing customer segmentation and targeting for omnichannel marketing
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.