Wednesday, September 10, 2014
10:30 a.m. - 3:30 p.m. ET
7:30 a.m. - 12:30 p.m. PT
Be where your customers are, ready to engage them across channels at every moment of truth.
Customers don't think in terms of channels; they research and shop where it suits them best at any given moment. Marketers need to be everywhere their customers are—or risking losing them to more nimble competitors. Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform mundane marketing into omnichannel marketing that will allow you to reach and engage the right consumers across digital and traditional channels with relevant, targeted, and contextual communications. Session speakers will examine such topics as:
- Delivering consistent messaging, offers, and experiences
- Engaging and converting customers across channels
- Harnessing mobile and social marketing and commerce
- Optimizing customer segmentation and targeting for omnichannel marketing
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.