Wednesday, September 10, 2014
10:30 a.m. - 3:30 p.m. ET
7:30 a.m. - 12:30 p.m. PT



Be where your customers are, ready to engage them across channels at every moment of truth.

Customers don't think in terms of channels; they research and shop where it suits them best at any given moment. Marketers need to be everywhere their customers are—or risking losing them to more nimble competitors. Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform mundane marketing into omnichannel marketing that will allow you to reach and engage the right consumers across digital and traditional channels with relevant, targeted, and contextual communications. Session speakers will examine such topics as:

  • Delivering consistent messaging, offers, and experiences
  • Engaging and converting customers across channels
  • Harnessing mobile and social marketing and commerce
  • Optimizing customer segmentation and targeting for omnichannel marketing

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