Wednesday, September 10, 2014
10:30 a.m. - 3:30 p.m. ET
7:30 a.m. - 12:30 p.m. PT
Be where your customers are, ready to engage them across channels at every moment of truth.
Customers don't think in terms of channels; they research and shop where it suits them best at any given moment. Marketers need to be everywhere their customers are—or risking losing them to more nimble competitors. Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform mundane marketing into omnichannel marketing that will allow you to reach and engage the right consumers across digital and traditional channels with relevant, targeted, and contextual communications. Session speakers will examine such topics as:
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.