What's it all about?
Retail Marketing in an Increasingly Digital and Data-Driven Marketplace
No longer is location a retailer's main asset. Today it's omnichannel data—and the ability to use that data to convert browsers to buyers.
Location, location, location. For years that was the mantra for retail success. Today, location is table stakes—and that location had better be "everywhere": brick-and-mortar, web, mobile, etc.—and the new mantra is data, data, data.
Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform omnichannel marketing and customer data into insight that will allow you to anticipate customer needs, create more relevant communications, and reach and engage the right consumers across digital and traditional channels.
A selection of instructional sessions and moderated discussions will examine such topics as:
·Using omnichannel data to improve communications within and across channels
·Harnessing mobile marketing and commerce
·Optimizing customer segmentation and targeting
·Crafting a social commerce strategy
·Building customer engagement across channels
Sign up today to get the insight you need to create a data-driven, omnichannel retail marketing strategy that will captivate consumers and compel them to purchase.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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