What's it all about?
Retail Marketing in an Increasingly Digital and Data-Driven Marketplace
No longer is location a retailer's main asset. Today it's omnichannel data—and the ability to use that data to convert browsers to buyers.
Location, location, location. For years that was the mantra for retail success. Today, location is table stakes—and that location had better be "everywhere": brick-and-mortar, web, mobile, etc.—and the new mantra is data, data, data.
Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform omnichannel marketing and customer data into insight that will allow you to anticipate customer needs, create more relevant communications, and reach and engage the right consumers across digital and traditional channels.
A selection of instructional sessions and moderated discussions will examine such topics as:
·Using omnichannel data to improve communications within and across channels
·Harnessing mobile marketing and commerce
·Optimizing customer segmentation and targeting
·Crafting a social commerce strategy
·Building customer engagement across channels
Sign up today to get the insight you need to create a data-driven, omnichannel retail marketing strategy that will captivate consumers and compel them to purchase.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.