What's it all about?

This event is now available on demand. Click the "register" button below to listen to and view the full day's worth of exciting and highly relevant content.

Marketers who take a "right data, right time, right action" approach can improve marketing performance and increase customer value.

Accessing data is easy. Gathering the right data, deciphering it to uncover useful insight, and then taking swift action on that information is where the challenges lie.


 Wednesday, November 7

11:30 AM - 6:30 PM EST
8:30 AM - 3:30 PM PST

Join Direct Marketing News for a one-day virtual conference to learn how to overcome those obstacles and use customer data to increase marketing performance, profitability, and customer engagement. A selection of instructional sessions and moderated discussions will examine such topics as:

Deciding which data to collect and which to ignore, as well as aligning your data strategy with your marketing objectives

Using relevant, contextual customer data to ensure that marketing communications are engaging, targeted, and consistent across channels and interaction points

Bridging the gap between customer data sources to create a holistic view of the customer

Analyzing transactional and behavioral data, as well as customer sentiment to improve the e-commerce experience, from campaign to landing page to checkout

Using customer data to increase customer retention and bolster customer loyalty

Harnessing predictive analytics to anticipate customers' needs and take the next best action

Determining what technologies are required to support these efforts and how to optimize them

Sign up today to get the insight you need to capture customers' attention and inspire them to act—measurably improving marketing performance as a result.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

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