What's it all about?

This event is now available on demand. Click the "register" button below to listen to and view the full day's worth of exciting and highly relevant content.

Marketers who take a "right data, right time, right action" approach can improve marketing performance and increase customer value.

Accessing data is easy. Gathering the right data, deciphering it to uncover useful insight, and then taking swift action on that information is where the challenges lie.


 Wednesday, November 7

11:30 AM - 6:30 PM EST
8:30 AM - 3:30 PM PST

Join Direct Marketing News for a one-day virtual conference to learn how to overcome those obstacles and use customer data to increase marketing performance, profitability, and customer engagement. A selection of instructional sessions and moderated discussions will examine such topics as:

Deciding which data to collect and which to ignore, as well as aligning your data strategy with your marketing objectives

Using relevant, contextual customer data to ensure that marketing communications are engaging, targeted, and consistent across channels and interaction points

Bridging the gap between customer data sources to create a holistic view of the customer

Analyzing transactional and behavioral data, as well as customer sentiment to improve the e-commerce experience, from campaign to landing page to checkout

Using customer data to increase customer retention and bolster customer loyalty

Harnessing predictive analytics to anticipate customers' needs and take the next best action

Determining what technologies are required to support these efforts and how to optimize them

Sign up today to get the insight you need to capture customers' attention and inspire them to act—measurably improving marketing performance as a result.

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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