Marketing to consumers in their preferred channels requires data and insight.
Consumers like to shop, communicate, and learn through a multitude of online and offline channels. Businesses have to be where consumers are to best meet their needs. Knowing where to be is often the challenge.
Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform customer data into insight that will allow you to understand and anticipate customer needs, create more relevant campaigns and communications, and then reach the right consumers at the right time via the right channel mix.
A selection of instructional sessions and moderated discussions will examine such topics as:
- Making sense of Big Data
- Creating the ideal channel mix based on customer preferences
- Optimizing customer segmentation and targeting
- Capturing and using voice-of-the-customer input
- Personalizing the e-commerce experience
Sign up today to get the insight you need to ensure that you reach the consumers most likely to buy at the time and in the channel their most likely to do so.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.