Marketing to consumers in their preferred channels requires data and insight.
Consumers like to shop, communicate, and learn through a multitude of online and offline channels. Businesses have to be where consumers are to best meet their needs. Knowing where to be is often the challenge.
Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform customer data into insight that will allow you to understand and anticipate customer needs, create more relevant campaigns and communications, and then reach the right consumers at the right time via the right channel mix.
A selection of instructional sessions and moderated discussions will examine such topics as:
- Making sense of Big Data
- Creating the ideal channel mix based on customer preferences
- Optimizing customer segmentation and targeting
- Capturing and using voice-of-the-customer input
- Personalizing the e-commerce experience
Sign up today to get the insight you need to ensure that you reach the consumers most likely to buy at the time and in the channel their most likely to do so.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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