Virgin Megastore

Share this article:

New standalone Web site launches

Approach: Virgin Megastore tapped Baker & Taylor to design a new VirginMega.com Web site. The site features blogs, streaming video, news feeds and information on in-store events, as well as a MegaBoutiques page where products are grouped by theme. The Thanksgiving week launch was promoted with in-store signage, flyers, radio/TV ads and e-mail blasts to Virgin's loyalty club members.

Results: In its first week, the site's results “far exceeded our expectations,” says Kevin Milligan, VP of product, Virgin Entertainment Group, North America, with 10 million hits and 110,000 unique visitors.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions