Virgin Media's UK mobile portal chooses Yahoo's OneSearch

Share this article:

Yahoo OneSearch has been tapped as the default search engine for Virgin Media's mobile portal in the UK. The partnership will roll out on December 8.

In early 2009 Yahoo and Virgin plan to deliver mobile sponsored search results and contextually served sponsored listings and advertisements within search results. 

"Obviously one of the key components is mobile advertising," said Cory Pforzheimer, a spokesperson for Yahoo. "Advertisers and marketers want to be where the highly engaged mobile consumer audience is and Yahoo is delivering on that promise reaching 70 global carrier partners and more than 850 million mobile subscribers under carrier contract."

"Yahoo OneSearch is a starting point for mobile consumers globally, revolutionizing the mobile search experience by delivering relevant answers to queries that mobile users have while on-the-go," added Mitch Lazar, managing director of Connected Life Europe for Yahoo, in a statement. "Together, Virgin Media and Yahoo are enhancing the user's mobile Internet experience in the UK while creating unique opportunities for advertisers to reach a highly-engaged audience of mobile consumers."

Virgin Mobile currently has 4.4 million customers and is part of Virgin Media which offers consumer in the UK a ‘quadruple play': mobile and landline phone service, broadband internet and TV.

"The number of mobile phones eclipses the number of PCs, so our goal is to connect billions of consumers through mobile services partnerships, which are a key component as we can't do it by ourselves," Pforzheimer said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.