Virgin America rolls out check-in deals to San Francisco terminal

Share this article:
Virgin America rolls out check-in deals to San Francisco terminal
Virgin America rolls out check-in deals to San Francisco terminal

Virgin America launched a check-in deals campaign on Sept. 26 that rewards consumers with merchant, flight and hotel discounts. Virgin America developed the “VX Deals on the Fly” program in-house.

Consumers who check in to San Francisco International Airport's Terminal 2 via mobile app Loopt are prompted to watch a video promoting the terminal's amenities in exchange for offers such as a discounted car rental, a room deal from the airline's loyalty program partner Morgans Hotel Group or a free Virgin America flight. 

Jill Fletcher, social media manager at California-based Virgin America, said the airline chose to develop the program as a way to promote the terminal, which opened in April.

“Given that our terminal is still really new and it's really our home base, our aim is to create new and interesting ways for people to explore the new space and everything it has to offer,” Fletcher said.

Participating merchants will be able to track offer redemptions and compare those to the number of offers served, said Fletcher.

Consumers who trigger an offer from Virgin America or Morgans Hotel Group will receive the deal via email. Fletcher said that neither company has plans to tag the emailed offer with an opt-in to its email marketing program.

Virgin America is conducting the program, which runs through Dec. 22, with the potential to expand to its other terminals throughout the country, said Fletcher.

The airline is promoting the program via its social media channels and in-terminal signage. Additionally, consumers with Loopt installed on their mobile devices will receive a push notification when within proximity of the terminal.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?