Virgin America, Hertz partner on car-rental promotions

Share this article:
Virgin
Virgin

Virgin America and The Hertz Corp. have partnered to give members of the airline's Elevate loyalty program exclusive deals on Hertz rental cars. Elevate members who rent cars from Hertz will earn one point per $1 spent on qualifying rentals.

The two companies are offering double points and up to 35% off rentals of two days or more through December 31 to promote the partnership. Virgin America will pitch the offer to Elevate members via email and to the general public through online ads, said Patricia Condon, PR and events manager at Virgin America.

Virgin also partners with Avis Rent A Car and Budget Rent A Car.

“We're really excited about this new partnership,” said Condon. “Now we have three of the world's largest car-rental companies aligned to give Elevate members another business-travel option on the ground.”

Virgin America launched the “Breath of Fresh Air” campaign in April, giving each consumer who interacted with an online video a chance to win a plane ticket. In March, the company launched a corporate rewards program for small- and medium-sized businesses called Elevate Inc.

A Hertz representative could not be immediately reached for comment.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.