viral

Axe campaign has fans collaboratively write graphic novel online

Axe campaign has fans collaboratively write graphic novel online

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Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

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Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.

'Contagion' billboard is literally viral

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A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses.

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