viral video

Spontaneous Strategy: The Art of Viral Content

Spontaneous Strategy: The Art of Viral Content

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Apparently unplanned, successful viral content requires major strategy.

5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

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Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

So, You Want to Go Viral?

So, You Want to Go Viral?

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Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.

Dance, Dance, Marketing Solution

Dance, Dance, Marketing Solution

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Who hasn't used their hairbrush as an ad hoc microphone? An integrated ad campaign for this year's Grammys taps into the visceral power of music.

Sauza Refreshes Its Marketing

Sauza Refreshes Its Marketing

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Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.

Yolanda Be Cool recalls song: Will the Internet be all right?

Yolanda Be Cool recalls song: Will the Internet be all right?

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You'd beter delete your copy of Yolanda Be Cool's song "We No Speak Americano," or front man Andrew Stanley is not going to be pleased with you.

Automaker Škoda España "pimps" the lamest lemon

Automaker Škoda España "pimps" the lamest lemon

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Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign.

Ultimat says "no way" to all work and no play

Ultimat says "no way" to all work and no play

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White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance.

Greenpeace strikes a nerve with Shell

Greenpeace strikes a nerve with Shell

In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.

Playing with Terry Crews' muscles

Playing with Terry Crews' muscles

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Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.

UNICEF hopes to mimic Kony success

UNICEF hopes to mimic Kony success

UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012.

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

American Heart Association takes 'hands-on' approach to life-saving

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The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.

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