Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.
Apparently unplanned, successful viral content requires major strategy.
Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.
Who hasn't used their hairbrush as an ad hoc microphone? An integrated ad campaign for this year's Grammys taps into the visceral power of music.
Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.
You'd beter delete your copy of Yolanda Be Cool's song "We No Speak Americano," or front man Andrew Stanley is not going to be pleased with you.
Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign.
White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance.
In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.
Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.
UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012.
The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.
The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...