Apparently unplanned, successful viral content requires major strategy.
Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say it's impossible to truly predict. Others claim it's all about the numbers.
Who hasn't used their hairbrush as an ad hoc microphone? An integrated ad campaign for this year's Grammys taps into the visceral power of music.
Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.
You'd beter delete your copy of Yolanda Be Cool's song "We No Speak Americano," or front man Andrew Stanley is not going to be pleased with you.
Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign.
White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance.
In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.
Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.
UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012.
The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.
The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.