Viral Marketing

How Social Media Evolved for Marketers in 2015

How Social Media Evolved for Marketers in 2015

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Viral moments throughout the year taught marketers much about the subtleties of the medium.

The Memeification of Political Marketing

The Memeification of Political Marketing

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In a bid to draw millennial votes, Ben Carson and Donald Trump pulled off some of the most brilliantly misaligned marketing maneuvers of the election narrative.

The Two Faces of Trends-Based Marketing

The Two Faces of Trends-Based Marketing

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Star Wars and Back to the Future had a lot in common last week. Marketers' execution on attaching to these film franchises was not one of them.

5 Truly Game-Changing Aspects of Modern Marketing

5 Truly Game-Changing Aspects of Modern Marketing

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Marketing in a world without these practices would be difficult indeed.

Amazon Suffers Viral Scrutiny After Exposé

Amazon Suffers Viral Scrutiny After Exposé

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Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.

User Content Reigns In "Straight Outta Compton" Campaign

User Content Reigns In "Straight Outta Compton" Campaign

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Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

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Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.

Ashley Madison Remains the Talk of the (Virtual) Town

Ashley Madison Remains the Talk of the (Virtual) Town

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In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

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Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

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Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

The Variances of Viral

The Variances of Viral

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Marketers don't stand much of a chance against llamas and dresses, and that's OK.

Marketers Aren't Too Cool for the Ice Bucket Challenge

Marketers Aren't Too Cool for the Ice Bucket Challenge

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The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.

What Should Marketers Do When Brand Negativity Goes Viral?

What Should Marketers Do When Brand Negativity Goes Viral?

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Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.

Spontaneous Strategy: The Art of Viral Content

Spontaneous Strategy: The Art of Viral Content

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Apparently unplanned, successful viral content requires major strategy.

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

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Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?

Word to the Wise: Viral Marketing

Word to the Wise: Viral Marketing

What is this magic bullet we call "viral marketing?"

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

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Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

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Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

Psych! April Fool's Day 2014, Marketing Style

Psych! April Fool's Day 2014, Marketing Style

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It's not always easy to do good satire, but some brands and agencies really do know how to bring the funny.

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

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Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.

Playing with Terry Crews' muscles

Playing with Terry Crews' muscles

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Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.

Axe campaign has fans collaboratively write graphic novel online

Axe campaign has fans collaboratively write graphic novel online

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Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

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Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.

'Contagion' billboard is literally viral

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A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses.

'Contagion' billboard is literally viral

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A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses.

OfficeMax gives consumers a traditional view of ElfYourself

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OfficeMax is sticking with its ElfYourself viral campaign this holiday season, but also "integrating" it with a more traditional seasonal promotion.

'Stun Fone' viral video revealed to be a hoax

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A press release that hit the wires on November 12 revealed that Stun Creative is the brains behind a viral video that's been circulating on a "product" that turns your iPhone into a stun gun.

Avon launches 'Kiss Breast Cancer Goodbye' campaign

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The Avon Foundation for Women launched its first viral campaign, "Kiss Breast Cancer Goodbye," on October 8.

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