The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.
Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.
Apparently unplanned, successful viral content requires major strategy.
What is this magic bullet we call "viral marketing?"
Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
It's not always easy to do good satire, but some brands and agencies really do know how to bring the funny.
Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.
Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.
The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.
A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses.
OfficeMax is sticking with its ElfYourself viral campaign this holiday season, but also "integrating" it with a more traditional seasonal promotion.
A press release that hit the wires on November 12 revealed that Stun Creative is the brains behind a viral video that's been circulating on a "product" that turns your iPhone into a stun gun.
The Avon Foundation for Women launched its first viral campaign, "Kiss Breast Cancer Goodbye," on October 8.
Beauty brand Benefit Cosmetics will add user-generated content to its website next month to encourage viral marketing among consumers. In the meantime, the brand is allowing user-generated reviews on its Facebook page through a ratings tab from Bazaarvoice, which debuted June 21.
Online footwear and apparel retailer Zappos.com launched an advertising campaign on March 18 using puppets to promote its approach to customer service. The year-long effort, called "Zappets," was created by Boston ad agency Mullen.
CytoSport is running a viral video campaign to promote its Muscle Milk brand to college students during spring break. San Francisco-based agency Pereira & O'Dell, which CytoSport chose as its agency of record last June, created the effort.
What makes a viral campaign a hit? That's a question everyone would like to answer. Defining viral success is still a work in progress, but here is an outline of characteristics common in successful viral campaigns.
CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, launched November 19, features a partying pilgrim singing about flirting his way to the New World.
Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.
The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.
Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race.
Dunkin' Donuts has introduced a new online ordering form in a move to create viral marketing.The goal of the new campaign is to make ordering easier and to take the concept of "A Dunkin' Run" — a trip to Dunkin' Donuts — and make it a household term. To promote the new service, Dunkin' Donuts is using Facebook, Twitter and e-mails to opted-in customers.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...