Viral Marketing

Ashley Madison Remains the Talk of the (Virtual) Town

Ashley Madison Remains the Talk of the (Virtual) Town

By

In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

By

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

By

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

The Variances of Viral

The Variances of Viral

By

Marketers don't stand much of a chance against llamas and dresses, and that's OK.

Marketers Aren't Too Cool for the Ice Bucket Challenge

Marketers Aren't Too Cool for the Ice Bucket Challenge

By

The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.

What Should Marketers Do When Brand Negativity Goes Viral?

What Should Marketers Do When Brand Negativity Goes Viral?

By

Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.

Spontaneous Strategy: The Art of Viral Content

Spontaneous Strategy: The Art of Viral Content

By

Apparently unplanned, successful viral content requires major strategy.

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

By

Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?

Word to the Wise: Viral Marketing

Word to the Wise: Viral Marketing

What is this magic bullet we call "viral marketing?"

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

By

Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Psych! April Fool's Day 2014, Marketing Style

Psych! April Fool's Day 2014, Marketing Style

By

It's not always easy to do good satire, but some brands and agencies really do know how to bring the funny.

5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

By

Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

By

Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.

Playing with Terry Crews' muscles

Playing with Terry Crews' muscles

By

Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.

Axe campaign has fans collaboratively write graphic novel online

Axe campaign has fans collaboratively write graphic novel online

By

Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

By

The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

By

The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

By

Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.

'Contagion' billboard is literally viral

By

A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses.

'Contagion' billboard is literally viral

By

A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses.

OfficeMax gives consumers a traditional view of ElfYourself

By

OfficeMax is sticking with its ElfYourself viral campaign this holiday season, but also "integrating" it with a more traditional seasonal promotion.

'Stun Fone' viral video revealed to be a hoax

By

A press release that hit the wires on November 12 revealed that Stun Creative is the brains behind a viral video that's been circulating on a "product" that turns your iPhone into a stun gun.

Avon launches 'Kiss Breast Cancer Goodbye' campaign

By

The Avon Foundation for Women launched its first viral campaign, "Kiss Breast Cancer Goodbye," on October 8.

Benefit Cosmetics brings users reviews to Facebook through Bazaarvoice tool

Benefit Cosmetics brings users reviews to Facebook through Bazaarvoice tool

By

Beauty brand Benefit Cosmetics will add user-generated content to its website next month to encourage viral marketing among consumers. In the meantime, the brand is allowing user-generated reviews on its Facebook page through a ratings tab from Bazaarvoice, which debuted June 21.

Zappos.com uses puppets to promote customer service work

By

Online footwear and apparel retailer Zappos.com launched an advertising campaign on March 18 using puppets to promote its approach to customer service. The year-long effort, called "Zappets," was created by Boston ad agency Mullen.

CytoSport video effort targets students during spring break

By

CytoSport is running a viral video campaign to promote its Muscle Milk brand to college students during spring break. San Francisco-based agency Pereira & O'Dell, which CytoSport chose as its agency of record last June, created the effort.

How to make a viral campaign infectious

How to make a viral campaign infectious

What makes a viral campaign a hit? That's a question everyone would like to answer. Defining viral success is still a work in progress, but here is an outline of characteristics common in successful viral campaigns.

Muscle Milk releases playful Thankgiving viral video

Muscle Milk releases playful Thankgiving viral video

By

CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, launched November 19, features a partying pilgrim singing about flirting his way to the New World.

Intel debuts viral gift card holiday campaign

By

Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.

American Heart Association takes 'hands-on' approach to life-saving

By

The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...