Viral Marketing

Muscle Milk releases playful Thankgiving viral video

Dianna Dilworth November 20, 2009

CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, which launched November 19, features a comical viral video in which a partying pilgrim sings about flirting his way to the New World. The spot is running on YouTube, MySpace, Facebook and at www.sexypilgrim.com.

Intel debuts viral gift card holiday campaign

Dianna Dilworth November 19, 2009

Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.

American Heart Association takes 'hands-on' approach to life-saving

Cara Wood November 03, 2009

The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.

Nike uses e-mailed viral video to promote Human Race challenge

Dianna Dilworth October 22, 2009

Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race.

Dunkin' Donuts debuts online ordering forms

Dianna Dilworth June 25, 2009

Dunkin' Donuts has introduced a new online ordering form in a move to create viral marketing.The goal of the new campaign is to make ordering easier and to take the concept of "A Dunkin' Run" — a trip to Dunkin' Donuts — and make it a household term. To promote the new service, Dunkin' Donuts is using Facebook, Twitter and e-mails to opted-in customers.