Viral Marketing

What Should Marketers Do When Brand Negativity Goes Viral?

What Should Marketers Do When Brand Negativity Goes Viral?

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Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.

Spontaneous Strategy: The Art of Viral Content

Spontaneous Strategy: The Art of Viral Content

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Apparently unplanned, successful viral content requires major strategy.

Word to the Wise: Viral Marketing

Word to the Wise: Viral Marketing

What is this magic bullet we call "viral marketing?"

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

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Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Psych! April Fool's Day 2014, Marketing Style

Psych! April Fool's Day 2014, Marketing Style

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It's not always easy to do good satire, but some brands and agencies really do know how to bring the funny.

5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

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Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

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Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.

Playing with Terry Crews' muscles

Playing with Terry Crews' muscles

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Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

'Contagion' billboard is literally viral

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A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses.

OfficeMax gives consumers a traditional view of ElfYourself

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OfficeMax is sticking with its ElfYourself viral campaign this holiday season, but also "integrating" it with a more traditional seasonal promotion.

'Stun Fone' viral video revealed to be a hoax

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A press release that hit the wires on November 12 revealed that Stun Creative is the brains behind a viral video that's been circulating on a "product" that turns your iPhone into a stun gun.

Avon launches 'Kiss Breast Cancer Goodbye' campaign

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The Avon Foundation for Women launched its first viral campaign, "Kiss Breast Cancer Goodbye," on October 8.

Benefit Cosmetics brings users reviews to Facebook through Bazaarvoice tool

Benefit Cosmetics brings users reviews to Facebook through Bazaarvoice tool

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Beauty brand Benefit Cosmetics will add user-generated content to its website next month to encourage viral marketing among consumers. In the meantime, the brand is allowing user-generated reviews on its Facebook page through a ratings tab from Bazaarvoice, which debuted June 21.

Zappos.com uses puppets to promote customer service work

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Online footwear and apparel retailer Zappos.com launched an advertising campaign on March 18 using puppets to promote its approach to customer service. The year-long effort, called "Zappets," was created by Boston ad agency Mullen.

CytoSport video effort targets students during spring break

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CytoSport is running a viral video campaign to promote its Muscle Milk brand to college students during spring break. San Francisco-based agency Pereira & O'Dell, which CytoSport chose as its agency of record last June, created the effort.

How to make a viral campaign infectious

How to make a viral campaign infectious

What makes a viral campaign a hit? That's a question everyone would like to answer. Defining viral success is still a work in progress, but here is an outline of characteristics common in successful viral campaigns.

Muscle Milk releases playful Thankgiving viral video

Muscle Milk releases playful Thankgiving viral video

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CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, launched November 19, features a partying pilgrim singing about flirting his way to the New World.

Intel debuts viral gift card holiday campaign

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Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.

American Heart Association takes 'hands-on' approach to life-saving

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The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.

Nike uses e-mailed viral video to promote Human Race challenge

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Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race.

Dunkin' Donuts debuts online ordering forms

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Dunkin' Donuts has introduced a new online ordering form in a move to create viral marketing.The goal of the new campaign is to make ordering easier and to take the concept of "A Dunkin' Run" — a trip to Dunkin' Donuts — and make it a household term. To promote the new service, Dunkin' Donuts is using Facebook, Twitter and e-mails to opted-in customers.

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