Viral Marketing Effort Uses E-Mail Games

Share this article:
Flipside.com, Berkeley, CA, has unveiled 10 e-mail games as part of its viral marketing strategy to increase its registered user base.


Developed in partnership with LetsPlay Inc., a developer of viral marketing services, the games can be accessed through a Web browser. Registered users play for tokens, or "flips," which can be redeemed for prizes. The company also said the games allow users to chat and play at the same time.


"Our overall strategy is to increase our registered users by having friends e-mailing other non-registered friends to play our games," said Virginia Gray, vice president of marketing at Flipside.com. "These games are part of a larger viral marketing strategy that began with the creation of our popular IMGames developed in partnership with AOL."


Flipside.com claims to have more than 6.8 million unique users.


The new e-mail games include 4 in a Row, a strategy game; Reversi, a puzzle; literature trivia games; Bet Your Buddy, a betting game; checkers and chess; and Big Darn Word, a strategy word game. Flipside.com said it now has 90 multiplayer games available on its Web site.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.